Discount Policy Simulator

What does discounting do to profit? Global Superstore, 51,290 order lines from 2011 to 2014. Set a maximum discount per category and see what the same orders would have earned.

Revenue
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Profit
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Margin
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Orders
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Margin by discount level

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Generated by the pipeline from the data, not written by hand.

    Set a discount policy

    0% means those orders are lost entirely. 100% means every customer stays.

    Result

    Profit on the same orders under your policy

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    CategoryProfit nowUnder policyMargin

    Model: an order line discounted above the cap is re-priced at the cap. Its list price is sales / (1 - discount) and its cost is sales - profit, both taken from the data. Only the retention share of those lines is kept. Lines at or below the cap are unchanged.

    Monthly revenue